Lightweight, non-sticky & extremely comfortable — this hydrating foundation gives you a gorgeous, soft-matte base. It is easily buildable, you get to choose between light, medium, and full coverage. Go bold & all-out or go natural – it will make you forget that you're wearing it!
Plum is inspired by the goodness in nature, and driven by the desire to be good & do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates or other toxic chemicals - in any product. Marrying science and product expertise with innate love for nature, welcome to Plum. Beauty that is clean, real & good!
