Happy hair days! This rich, hydrating shampoo with olive & macadamia oils, plant-derived keratin, aloe & an ultragentle surfactant system helps nourish your hair back to life! Keratin is the protein that makes up the structure of hair. It’s often animal-derived, but we’ve used keratin derived from plant sources like soy, wheat & corn to keep the vegan goodness going in this formula.
Plum is inspired by the goodness in nature, and driven by the desire to be good & do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates or other toxic chemicals - in any product. Marrying science and product expertise with innate love for nature, welcome to Plum. Beauty that is clean, real & good!
