Matte’s not all! Soft-touch, single swipe application with a dreamy glide—this highly pigmented lipstick will leave you with a finish that's truly (matte) terrific! It's carefully formulated to be lightweight, non-drying and moisturizing with a touch of Shea Butter, Almond Oil, Jojoba Oil, Macadamia Nut Oil, Avocado Oil & Vitamin E. It's also free from known toxins like talc, parabens, phthalates and is 100% vegan & cruelty-free as always!
Pick your faves from a palette of matterrific shades, handpicked to suit all Indian skin tones <3
Plum is inspired by the goodness in nature, and driven by the desire to be good & do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates or other toxic chemicals - in any product. Marrying science and product expertise with innate love for nature, welcome to Plum. Beauty that is clean, real & good!
