Matte finish, smudge-proof yet non-drying – this liquid lipstick is truly made (or matte 😛) in heaven! It’s carefully formulated to be lightweight, non-sticky, with a touch of Vitamin E & free from known toxins like talc, parabens and phthalates. As always, it’s 100% vegan & cruelty-free!
Pick your faves from a palette of highly pigmented shades, handpicked to suit all Indian skin tones <11
Plum is inspired by the goodness in nature, and driven by the desire to be good & do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates or other toxic chemicals - in any product. Marrying science and product expertise with innate love for nature, welcome to Plum. Beauty that is clean, real & good!
